Smart
Watch Cleaning
Swiss Made
Watches & Wonders 2026 Collection
In the spirit of the event, these configurations are available exclusively during Watches and Wonders 2026.
RAISON D'ÊTRE
Your watch is not an artefact. Your watch is a carefully engineered instrument, a piece of art that accompanies you throughout your life and that will get dirty on the way.
Wherever you take your timepiece, AIS Collective products bring it back to being neat and clean - ready for your next endeavours.
METAL
LEATHER
KEEP
STAY IN THE LOOP
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Keeping the Sparkle in Hölstein: AIS Collective...
Over 400 watch enthusiasts joined AIS Collective at the Oris Manufacture Open House to learn professional watch cleaning techniques. In this guide, we share expert tips on how to clean...
Keeping the Sparkle in Hölstein: AIS Collective...
Over 400 watch enthusiasts joined AIS Collective at the Oris Manufacture Open House to learn professional watch cleaning techniques. In this guide, we share expert tips on how to clean...
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A Story About Care, Curiosity and the Next Step...
AIS Collective was built on a simple idea: when you value what you wear, you care for it. Our journey from watch care into jewellery care didn’t come from strategy,...
A Story About Care, Curiosity and the Next Step...
AIS Collective was built on a simple idea: when you value what you wear, you care for it. Our journey from watch care into jewellery care didn’t come from strategy,...
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AIS Collective 2025: A Year in Review and the R...
2025 was a landmark year for AIS Collective — from the launch of the BronzePen and new ChronoSphere & Pouch color options, to live demos at Geneva, Dubai, and Oris...
AIS Collective 2025: A Year in Review and the R...
2025 was a landmark year for AIS Collective — from the launch of the BronzePen and new ChronoSphere & Pouch color options, to live demos at Geneva, Dubai, and Oris...
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Happy Holidays from AIS Collective
As the year comes to a close, Anna reflects on the people who make AIS Collective possible — from production partners in Switzerland and creatives across the globe, to retail...
Happy Holidays from AIS Collective
As the year comes to a close, Anna reflects on the people who make AIS Collective possible — from production partners in Switzerland and creatives across the globe, to retail...
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Reflecting on Dubai Watch Week 2025
AIS Collective returned to Dubai Watch Week 2025 with innovative watch cleaning solutions, showcasing our watch cleaning kit and signature ChronoPen live on hundreds of timepieces. From collectors and industry...
Reflecting on Dubai Watch Week 2025
AIS Collective returned to Dubai Watch Week 2025 with innovative watch cleaning solutions, showcasing our watch cleaning kit and signature ChronoPen live on hundreds of timepieces. From collectors and industry...
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A Milestone Moment: Saying Thank You With Our F...
AIS Collective is celebrating its 6th anniversary with something truly special—our first-ever Black Friday & Cyber Monday sale. After six years of prioritizing Swiss-made quality over margins, we’ve created a...
A Milestone Moment: Saying Thank You With Our F...
AIS Collective is celebrating its 6th anniversary with something truly special—our first-ever Black Friday & Cyber Monday sale. After six years of prioritizing Swiss-made quality over margins, we’ve created a...
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Autumn Straps & Timeless Traditions
As autumn arrives, Anna shares her ritual of bringing out dress watches and leather straps. Inspired by her father’s love of color and tradition, she reflects on how caring for...
Autumn Straps & Timeless Traditions
As autumn arrives, Anna shares her ritual of bringing out dress watches and leather straps. Inspired by her father’s love of color and tradition, she reflects on how caring for...
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An Evening to Remember: Watch Care with Oris in...
AIS Collective and Oris hosted an intimate watch care evening at Maison Oris in Basel. Collectors explored the ChronoPen, BronzePen, and full watch cleaning kit, discovering the joy of watch...
An Evening to Remember: Watch Care with Oris in...
AIS Collective and Oris hosted an intimate watch care evening at Maison Oris in Basel. Collectors explored the ChronoPen, BronzePen, and full watch cleaning kit, discovering the joy of watch...
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Introducing the BronzePen: A New Chapter in Wat...
AIS Collective proudly introduces the BronzePen—the world’s first Swiss-made watch cleaner developed exclusively for bronze watches. After two years of research with Swiss experts, the BronzePen gives collectors control over...
Introducing the BronzePen: A New Chapter in Wat...
AIS Collective proudly introduces the BronzePen—the world’s first Swiss-made watch cleaner developed exclusively for bronze watches. After two years of research with Swiss experts, the BronzePen gives collectors control over...
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AIS Collective at Geneva Watch Days 2025 – Craf...
At Geneva Watch Days 2025, AIS Collective welcomed the global watch community to our booth at the Beau Rivage Hotel. From live demonstrations of our signature watch cleaning kit to...
AIS Collective at Geneva Watch Days 2025 – Craf...
At Geneva Watch Days 2025, AIS Collective welcomed the global watch community to our booth at the Beau Rivage Hotel. From live demonstrations of our signature watch cleaning kit to...
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Let’s Prepare Your Watch for Autumn
As summer ends, your watch deserves more than a quick wipe. Ivan, co-founder of AIS Collective, shares his autumn watch cleaning ritual—using a Swiss-made watch cleaning kit to restore shine, protect...
Let’s Prepare Your Watch for Autumn
As summer ends, your watch deserves more than a quick wipe. Ivan, co-founder of AIS Collective, shares his autumn watch cleaning ritual—using a Swiss-made watch cleaning kit to restore shine, protect...
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How to Clean Your Watch Like a Professional
After over five years of research and development at AIS Collective, we’ve perfected professional-grade tools for safe watch cleaning at home. From stainless steel sports watches to delicate leather straps,...
How to Clean Your Watch Like a Professional
After over five years of research and development at AIS Collective, we’ve perfected professional-grade tools for safe watch cleaning at home. From stainless steel sports watches to delicate leather straps,...
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Coffee, Watches and Watch Community Magic
There’s something special that happens when watch lovers gather. At our recent Coffee & Watches event in Zürich, timepieces weren’t the only stars—stories, smiles, and shared rituals took center stage....
Coffee, Watches and Watch Community Magic
There’s something special that happens when watch lovers gather. At our recent Coffee & Watches event in Zürich, timepieces weren’t the only stars—stories, smiles, and shared rituals took center stage....
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90 Seconds to Watch Brilliance
Summer in Zurich is a dream—but it’s rough on watches. Sunscreen, sweat, dust, and daily wear take their toll. In this quick read, Said, co-founder of AIS Collective, shares how...
90 Seconds to Watch Brilliance
Summer in Zurich is a dream—but it’s rough on watches. Sunscreen, sweat, dust, and daily wear take their toll. In this quick read, Said, co-founder of AIS Collective, shares how...
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Vacation Ready. Scratch Proof.
Vacation-ready and scratch proof. Discover how the AIS Collective watch travel pouch keeps your luxury watch safe on every adventure. Travel smart and stylish.
Vacation Ready. Scratch Proof.
Vacation-ready and scratch proof. Discover how the AIS Collective watch travel pouch keeps your luxury watch safe on every adventure. Travel smart and stylish.
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From Zürich to Singapore: The Story Behind Our ...
Discover how a chance meeting in Singapore led to a collaboration between AIS Collective and Delugs, resulting in co-branded ChronoPens and ChronoLeatherPens—premium care tools for your timepieces and watch straps.
From Zürich to Singapore: The Story Behind Our ...
Discover how a chance meeting in Singapore led to a collaboration between AIS Collective and Delugs, resulting in co-branded ChronoPens and ChronoLeatherPens—premium care tools for your timepieces and watch straps.
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AIS Collective Debuts at EPHJ 2025 with the Chr...
AIS Collective made its debut at EPHJ—Switzerland’s premier high-precision watchmaking fair—where the ChronoPen stole the spotlight. Designed for luxury watch care, our Swiss-made cleaning tool impressed expert watchmakers, collectors, and...
AIS Collective Debuts at EPHJ 2025 with the Chr...
AIS Collective made its debut at EPHJ—Switzerland’s premier high-precision watchmaking fair—where the ChronoPen stole the spotlight. Designed for luxury watch care, our Swiss-made cleaning tool impressed expert watchmakers, collectors, and...
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The Journey Behind the ChronoSphere
A watch stand, a case, a pouch - something that is specifically designed to optimally shelter your watch, but that is also less bland, than a standard case. That was...
The Journey Behind the ChronoSphere
A watch stand, a case, a pouch - something that is specifically designed to optimally shelter your watch, but that is also less bland, than a standard case. That was...
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Talking into the watch universe …
... And the watch universe talks back. How in our small horological world one little thing can lead to another. Before leaving for a business trip to Prague earlier this...
Talking into the watch universe …
... And the watch universe talks back. How in our small horological world one little thing can lead to another. Before leaving for a business trip to Prague earlier this...
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AIS' first Pop Up Store in Zürich. See what you...
On July 15th 2022 we opened the doors of our first pop-up shop in our hometown: Zurich. We invited our local watch community to stop by, clean their watches with...
AIS' first Pop Up Store in Zürich. See what you...
On July 15th 2022 we opened the doors of our first pop-up shop in our hometown: Zurich. We invited our local watch community to stop by, clean their watches with...
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How to clean your watch
If you are reading this blog, you care about your watch and you want to make sure to treat your watch appropriately. I feel you! Ivan, Anna and I were...
How to clean your watch
If you are reading this blog, you care about your watch and you want to make sure to treat your watch appropriately. I feel you! Ivan, Anna and I were...
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Introducing the ChronoLeatherPen - The ultimate...
Dress watches are coming back strong with new and old strap brands stepping up their game in terms of colours, leathers and mechanisms. While leather straps, of course, never lost...
Introducing the ChronoLeatherPen - The ultimate...
Dress watches are coming back strong with new and old strap brands stepping up their game in terms of colours, leathers and mechanisms. While leather straps, of course, never lost...
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Talking to Europa Star about watch cleaning
This month we had the pleasure to talk to Serge Maillard, the publisher of Europa Star, one of the longest standing international watch publications. Serge took over Europa Star from...
Talking to Europa Star about watch cleaning
This month we had the pleasure to talk to Serge Maillard, the publisher of Europa Star, one of the longest standing international watch publications. Serge took over Europa Star from...
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New brand, same company - We rebranded!
By replacing our old brand MW with AIS Collective we are stepping into the next phase of building the number one watch cleaning and watch care business in the world....
New brand, same company - We rebranded!
By replacing our old brand MW with AIS Collective we are stepping into the next phase of building the number one watch cleaning and watch care business in the world....
