AIS Collective at Geneva Watch Days 2025 – Craftsmanship, Community & Innovation
Geneva Watch Days 2025 was more than just a celebration of horology—it was a celebration of watch care and the global community that cherishes fine timepieces. AIS Collective was proud to be right at the heart of it all. Inside the legendary Beau Rivage Hotel, our booth in Suite 321 (a nod to the iconic Omega Caliber 321) became a natural meeting place for collectors, press, and watch lovers from around the world.
We welcomed new enthusiasts discovering AIS Collective for the first time and greeted many familiar faces from our global community. Guests explored our full suite of watch care tools, tried our signature cleaning tools, such as the ChronoPen and ChronoLeatherPen and shared their own stories of craftsmanship and watch collecting.
The highlight of the week was the exclusive early preview of our BronzePen. Although it officially launched just yesterday, attendees in Geneva had the first chance to test the world’s only dedicated tool to reset the patina on bronze watches. The response was electric and proof of the excitement surrounding this new addition to our lineup, redefining moden watch care.
On Thursday, we co-hosted a private lunch with press and strategic partners—a relaxed space to discuss the future of watch care, the evolution of our Swiss-made instruments, and our ongoing research into sustainable, safe solutions for collectors.
Our heartfelt thanks go to our Qatari friends at Bedaa, whose warm hospitality and impeccable event planning elevated every moment of our Geneva experience.
Geneva Watch Days 2025 reminded us why we started AIS Collective: to merge craftsmanship, community, and innovation. We return to Zurich inspired by the conversations, the friendships renewed, and the new enthusiasts who joined us on our mission to make watch cleaning a ritual of care, not a chore.
We look forward to seeing many of you again soon—whether at the next event, in our community, or simply through the shared ritual of keeping your watches at their best.
With regards from Zürich,
Said