What are the best products for watch cleaning?

This was the question one of our founders asked himself when he wanted to freshen up his chronograph after a trip to the Goodwood Festival of Speed in Chichester, England. Like most watch owners, he used a toothbrush and regular dish soap for watch cleaning, the result was never perfect. Also, the process felt inappropriate and did not match the level of craftsmanship and finishing of the timepiece.

Thus, the idea for AIS Collective® was born. We created our Swiss Made watch cleaning tools for the high demands of watch aficionados, providing a proper solution to give their watch a professional and safe clean regularly at home or wherever else their watch may take them.

Whether you take your watch diving, golfing, yachting, racing or exploring whatever else makes you tick, as AIS Collective®  we have committed ourselves to provide the ultimate watch cleaning tools  to bring your timepiece back to being neat and ready for your future endeavours.