Coffee, Watches and Watch Community Magic
If there’s one thing we’ve learned at AIS Collective, it’s that great things happen when you bring watch lovers together. And our Coffee & Watches meetup in July was no exception. Coming together with like minded watch lovers reminded us of everything we love about the world of timepieces—and, more importantly, about the people who cherish them.
Over coffee, croissants, and some seriously stunning watches, we spent the morning connecting with supporters, collectors, and new friends who share a deep love for craftsmanship, stories, and detail.
It wasn’t a flashy trade show. It wasn’t a formal launch. It was something better: real conversations, hands-on moments, and community in its purest form.
More Than Watches—It’s About People
From the moment guests arrived, the atmosphere felt electric. Not because of what anyone was wearing—but because of the stories behind each timepiece.
We heard about heirlooms passed down through generations. We saw rare vintage finds sitting proudly next to modern marvels. And we watched as collectors swapped stories like old friends—even if they’d just met.
This is what we built AIS Collective for. To create space for people who care. About watches, yes—but also about detail, quality, and connection.
The Little Moments That Made It Big
One of our favorite sights? Attendees gently cleaning their watches with the ChronoPen—some for the very first time. Watching someone discover how simple and satisfying it is to bring out the shine in a beloved piece never gets old. We remember one specific customer, who brought a vintage Rolex Oysterquarz from the 1990s, which was never serviced or cleaned before. Watching the owner use the ChronoPen to gently restore this watch’s original luster on our watch care booth was a real show stopper for everyone.
The ChronoSphere was passed around like a shared treasure and our watch pouches sparked more than a few “How do you even make these?” moments. It reminded us that care, not just collecting, is at the heart of what we do.
“Seeing so many people engage with our tools, ask questions, and share their own tips was everything. These aren’t just customers—they’re part of the AIS story.” — Ivan
A Morning in Zürich, For Everyone
Set in the heart of Zürich, the event was cozy, relaxed, and full of smiles. From long-time collectors to first-time attendees, everyone brought something to the table—literally.
You could feel the shared respect in the air. The kind that says:
"Your story matters. Your watch does too."
We captured some of those special moments right here on Instagram →
A Note From All of Us
This weekend reminded us why we started AIS Collective. Not just to make great tools—but to connect the people who use them.
Whether you’ve been with us since the beginning or just joined the community, you’re the reason we do this. Thank you to everyone who came, shared, and made the Coffee & Watches event unforgettable.
We’ll see you at the next one—with a fresh espresso, a clean watch, and even more good stories.
With gratitude from Zürich,
Anna, Ivan & Said