From Zürich to Singapore: The Story Behind Our Collaboration with Delugs

A Chance Encounter That Sparked a Movement in Watch Care

Back in 2022, what started as a casual conversation in Singapore turned into a meaningful partnership between two brands obsessed with quality, craftsmanship, and care. AIS Collective co-founder Said met with Ken, the founder of Delugs in Singapore. Delugs is of course a globally respected name in luxury watch straps. It didn’t take long to realize they shared more than just a passion for watches—they shared a philosophy: the watches and straps we love deserve thoughtful care.

Why Would a Strap Brand Care About Cleaning Tools?

Fast forward to today, and that conversation has materialised into something truly special. Last week, Delugs officially launched their co-branded ChronoPens and ChronoLeatherPens, developed in collaboration with AIS Collective.

At first glance, it might seem unexpected for a strap brand to endorse cleaning tools. But for Delugs, the reason is clear: true craftsmanship deserves maintenance tools that match the quality and precision of the product itself.

Whether it's full-grain leather straps or meticulously engineered steel bracelets, the details matter—and so does how you care for them.

Our ChronoPen and ChronoLeatherPen: A Maintenance Standard in Watch Care

We’ve created tools that reflect the values of both our brands: beauty, practicality, and durability. The ChronoPen is designed for water resistant watches, bracelets and crystals, while the ChronoLeatherPen is specifically formulated for more delicate leather watch straps.

Each tool embodies our shared dedication to function and form, allowing every collector to care for their timepieces with precision, ease, and elegance.

What This Collaboration Means for the Watch Community

Having Delugs—one of the most trusted names in the world of watch straps—put their stamp of approval on our tools is more than just a milestone. It’s a validation of our mission at AIS Collective: to help every collector become a CLEAN WATCH COLLECTOR.

This partnership stands as proof that caring for your watch doesn’t stop at winding or storing—it extends to every detail, from crystal to clasp to strap.

And for customers in the US, Hong Kong, and Australia who order these co-branded tools, there’s an added bonus: you’ll also save on shipping when you order your ChronoPen or ChronoLeatherPen directly from Delugs.

Join the Clean Watch Collector Movement

We’re proud to have built something that doesn’t just sit on your shelf but becomes an essential part of your collection. With the AIS Collective ChronoPens, we’re not just making tools—we’ve set a new standard in watch care.

Stay tuned for more collaborations, innovations, and stories from the heart of the collector community.