Smart
Watch Cleaning
Swiss Made
RAISON D'ÊTRE
Your watch is not an artefact. Your watch is a carefully engineered instrument, a piece of art that accompanies you throughout your life and that will get dirty on the way.
Wherever you take your timepiece, AIS Collective products bring it back to being neat and clean - ready for your next endeavours.
FEATURED PRODUCTS
METAL
LEATHER
KEEP
STAY IN THE LOOP
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How to Clean Your Watch Like a Professional
After over five years of research and development at AIS Collective, we’ve perfected professional-grade tools for safe watch cleaning at home. From stainless steel sports watches to delicate leather straps,...
How to Clean Your Watch Like a Professional
After over five years of research and development at AIS Collective, we’ve perfected professional-grade tools for safe watch cleaning at home. From stainless steel sports watches to delicate leather straps,...
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Coffee, Watches and Watch Community Magic
There’s something special that happens when watch lovers gather. At our recent Coffee & Watches event in Zürich, timepieces weren’t the only stars—stories, smiles, and shared rituals took center stage....
Coffee, Watches and Watch Community Magic
There’s something special that happens when watch lovers gather. At our recent Coffee & Watches event in Zürich, timepieces weren’t the only stars—stories, smiles, and shared rituals took center stage....
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90 Seconds to Watch Brilliance
Summer in Zurich is a dream—but it’s rough on watches. Sunscreen, sweat, dust, and daily wear take their toll. In this quick read, Said, co-founder of AIS Collective, shares how...
90 Seconds to Watch Brilliance
Summer in Zurich is a dream—but it’s rough on watches. Sunscreen, sweat, dust, and daily wear take their toll. In this quick read, Said, co-founder of AIS Collective, shares how...
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Vacation Ready. Scratch Proof.
Vacation-ready and scratch proof. Discover how the AIS Collective watch travel pouch keeps your luxury watch safe on every adventure. Travel smart and stylish.
Vacation Ready. Scratch Proof.
Vacation-ready and scratch proof. Discover how the AIS Collective watch travel pouch keeps your luxury watch safe on every adventure. Travel smart and stylish.
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From Zürich to Singapore: The Story Behind Our ...
Discover how a chance meeting in Singapore led to a collaboration between AIS Collective and Delugs, resulting in co-branded ChronoPens and ChronoLeatherPens—premium care tools for your timepieces and watch straps.
From Zürich to Singapore: The Story Behind Our ...
Discover how a chance meeting in Singapore led to a collaboration between AIS Collective and Delugs, resulting in co-branded ChronoPens and ChronoLeatherPens—premium care tools for your timepieces and watch straps.
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AIS Collective Debuts at EPHJ 2025 with the Chr...
AIS Collective made its debut at EPHJ—Switzerland’s premier high-precision watchmaking fair—where the ChronoPen stole the spotlight. Designed for luxury watch care, our Swiss-made cleaning tool impressed expert watchmakers, collectors, and...
AIS Collective Debuts at EPHJ 2025 with the Chr...
AIS Collective made its debut at EPHJ—Switzerland’s premier high-precision watchmaking fair—where the ChronoPen stole the spotlight. Designed for luxury watch care, our Swiss-made cleaning tool impressed expert watchmakers, collectors, and...
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The Journey Behind the ChronoSphere
A watch stand, a case, a pouch - something that is specifically designed to optimally shelter your watch, but that is also less bland, than a standard case. That was...
The Journey Behind the ChronoSphere
A watch stand, a case, a pouch - something that is specifically designed to optimally shelter your watch, but that is also less bland, than a standard case. That was...
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Talking into the watch universe …
... And the watch universe talks back. How in our small horological world one little thing can lead to another. Before leaving for a business trip to Prague earlier this...
Talking into the watch universe …
... And the watch universe talks back. How in our small horological world one little thing can lead to another. Before leaving for a business trip to Prague earlier this...
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AIS' first Pop Up Store in Zürich. See what you...
On July 15th 2022 we opened the doors of our first pop-up shop in our hometown: Zurich. We invited our local watch community to stop by, clean their watches with...
AIS' first Pop Up Store in Zürich. See what you...
On July 15th 2022 we opened the doors of our first pop-up shop in our hometown: Zurich. We invited our local watch community to stop by, clean their watches with...
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How to clean your watch
If you are reading this blog, you care about your watch and you want to make sure to treat your watch appropriately. I feel you! Ivan, Anna and I were...
How to clean your watch
If you are reading this blog, you care about your watch and you want to make sure to treat your watch appropriately. I feel you! Ivan, Anna and I were...
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Introducing the ChronoLeatherPen - The ultimate...
Dress watches are coming back strong with new and old strap brands stepping up their game in terms of colours, leathers and mechanisms. While leather straps, of course, never lost...
Introducing the ChronoLeatherPen - The ultimate...
Dress watches are coming back strong with new and old strap brands stepping up their game in terms of colours, leathers and mechanisms. While leather straps, of course, never lost...
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Talking to Europa Star about watch cleaning
This month we had the pleasure to talk to Serge Maillard, the publisher of Europa Star, one of the longest standing international watch publications. Serge took over Europa Star from...
Talking to Europa Star about watch cleaning
This month we had the pleasure to talk to Serge Maillard, the publisher of Europa Star, one of the longest standing international watch publications. Serge took over Europa Star from...
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New brand, same company - We rebranded!
By replacing our old brand MW with AIS Collective we are stepping into the next phase of building the number one watch cleaning and watch care business in the world....
New brand, same company - We rebranded!
By replacing our old brand MW with AIS Collective we are stepping into the next phase of building the number one watch cleaning and watch care business in the world....
