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Dress watch with leather strap in beige

Autumn Straps & Timeless Traditions

As autumn arrives, Anna shares her ritual of bringing out dress watches and leather straps. Inspired by her father’s love of color and tradition, she reflects on how caring for...

Autumn Straps & Timeless Traditions

As autumn arrives, Anna shares her ritual of bringing out dress watches and leather straps. Inspired by her father’s love of color and tradition, she reflects on how caring for...

Watch Care Workshop at Maison ORIS in Basel

An Evening to Remember: Watch Care with Oris in...

AIS Collective and Oris hosted an intimate watch care evening at Maison Oris in Basel. Collectors explored the ChronoPen, BronzePen, and full watch cleaning kit, discovering the joy of watch...

An Evening to Remember: Watch Care with Oris in...

AIS Collective and Oris hosted an intimate watch care evening at Maison Oris in Basel. Collectors explored the ChronoPen, BronzePen, and full watch cleaning kit, discovering the joy of watch...

The BronzePen, the first Swiss-made watch cleaner, especially for bronze watches on a bronze gradient background.

Introducing the BronzePen: A New Chapter in Wat...

AIS Collective proudly introduces the BronzePen—the world’s first Swiss-made watch cleaner developed exclusively for bronze watches. After two years of research with Swiss experts, the BronzePen gives collectors control over...

Introducing the BronzePen: A New Chapter in Wat...

AIS Collective proudly introduces the BronzePen—the world’s first Swiss-made watch cleaner developed exclusively for bronze watches. After two years of research with Swiss experts, the BronzePen gives collectors control over...

A collage with Geneva as a background the logo of Geneva Days, and a photo collection of the show's highlights, such as a luxury watch in the ChronoSphere, and AIS Collective collaboration with Beda'a

AIS Collective at Geneva Watch Days 2025 – Craf...

At Geneva Watch Days 2025, AIS Collective welcomed the global watch community to our booth at the Beau Rivage Hotel. From live demonstrations of our signature watch cleaning kit to...

AIS Collective at Geneva Watch Days 2025 – Craf...

At Geneva Watch Days 2025, AIS Collective welcomed the global watch community to our booth at the Beau Rivage Hotel. From live demonstrations of our signature watch cleaning kit to...

A collage showing an aerial photo of Zurich and a watch with black dial and light blue strap.

Let’s Prepare Your Watch for Autumn

As summer ends, your watch deserves more than a quick wipe. Ivan, co-founder of AIS Collective, shares his autumn watch cleaning ritual—using a Swiss-made watch cleaning kit to restore shine, protect...

Let’s Prepare Your Watch for Autumn

As summer ends, your watch deserves more than a quick wipe. Ivan, co-founder of AIS Collective, shares his autumn watch cleaning ritual—using a Swiss-made watch cleaning kit to restore shine, protect...

ChronoPen cleaning the back side of an Omega Watch

How to Clean Your Watch Like a Professional

After over five years of research and development at AIS Collective, we’ve perfected professional-grade tools for safe watch cleaning at home. From stainless steel sports watches to delicate leather straps,...

How to Clean Your Watch Like a Professional

After over five years of research and development at AIS Collective, we’ve perfected professional-grade tools for safe watch cleaning at home. From stainless steel sports watches to delicate leather straps,...