News

Introducing the ChronoLeatherPen - The ultimate...

Dress watches are coming back strong with new and old strap brands stepping up their game in terms of colours, leathers and mechanisms. While leather straps, of course, never lost...

Talking to Europa Star about watch cleaning

This month we had the pleasure to talk to Serge Maillard, the publisher of Europa Star, one of the longest standing international watch publications. Serge took over Europa Star from...

Alpina & AIS - Community Giveaway

In November 2021 we were queuing for check-in at Zurich Airport on our way...

New brand, same company - We rebranded!

By replacing our old brand MW with AIS Collective we are stepping into the next phase of building the number one watch cleaning and watch care business in the world....