Vacation Ready. Scratch Proof.
Summer is here—and if you’re anything like me, your calendar is filling up with spontaneous beach days, mountain escapes, and long flights to destinations promising endless sun.
I live for these moments. But I’ve also learned (sometimes the hard way) that vacations can be tough on the beautiful timepieces we cherish. Between salty air, sand, bustling airports, and humid afternoons, your luxury watch faces more hazards than you’d think.
How not to do it: Before we started AIS I wasn’t always the most careful person with my watches, and I regret every day of it, having learned the hard way. Above you see my daily watch, the Bvlgari Carbon Gold. On a trip to London I transported the watch in a pocket of my suitcase without any protection, thinking that’d be fine. The ceramic layer on one of the lugs had simply cracked off, because of some impact the watch took inside the suitcase. This kind of damage, unfortunately, is unreparable. Since that incident, I never transport my watches without a pouch anymore.
That’s exactly why we created the AIS Collective travel watch pouch—so your watch stays as fresh and flawless as your summer mood. Whether you’re looking for a scratch proof watch case or simply a stylish way to protect your watch on vacation, it’s become my essential travel companion.
Smart Ways to Protect Your Watch On-the-Go
Over the years, I’ve picked up some simple rules for keeping my watches safe—whether it’s my “daily beater” Bulgari Carbon Gold on the Amalfi Coast or my vintage Bucheron on a Zurich café terrace. Here are my top watch protection tips:
✅ Dry your watch before packing
Moisture is sneaky. Whether it’s sweat, seawater, or a splash from poolside fun, always make sure your watch is completely dry before storing it. Excess moisture plus heat equals corrosion risk—something no timepiece deserves.
✅ Separate it from other items
Your sunglasses, keys, or even the zipper inside your bag can easily scratch your watch face or case. Always give your watch its own cozy spot in a dedicated watch travel case or watch pouch.
✅ Keep out of direct sunlight
UV rays can fade leather straps and age your watch faster. Whenever you’re not showing it off, tuck your watch safely away.
✅ Use soft padding
Leather, suede, or microfiber lining acts as a gentle barrier against bumps and scuffs. Personally, I use the AIS Collective Watch Pouch in Indigo Blue—it’s soft, secure, and elegant, offering the ultimate luxury watch travel protection. I might be biased, as the A in AIS, but I do believe that it’s the highest quality single watch case in the market.
Vacation vibes shouldn’t mean compromise
A well-protected watch means you can fully enjoy your adventures without worry. Whether you’re lounging under palm trees or exploring new city streets, you’ll know your watch is secure in a high-quality travel watch pouch.
So here’s to the sunsets, the salty breezes, the city nights—and knowing your watch is perfectly cared for on every journey.
With sunshine from Zurich,
Anna