News
How to clean your watch
Watch cleaning with a toothbrush is an option, of course. But is it designed for it? How do you know the bristles won’t scratch your watch or parts of it?From...
How to clean your watch
Watch cleaning with a toothbrush is an option, of course. But is it designed for it? How do you know the bristles won’t scratch your watch or parts of it?From...
Introducing the ChronoLeatherPen - The ultimate...
Dress watches are coming back strong with new and old strap brands stepping up their game in terms of colours, leathers and mechanisms. While leather straps, of course, never lost...
Introducing the ChronoLeatherPen - The ultimate...
Dress watches are coming back strong with new and old strap brands stepping up their game in terms of colours, leathers and mechanisms. While leather straps, of course, never lost...
Talking to Europa Star about watch cleaning
This month we had the pleasure to talk to Serge Maillard, the publisher of Europa Star, one of the longest standing international watch publications. Serge took over Europa Star from...
Talking to Europa Star about watch cleaning
This month we had the pleasure to talk to Serge Maillard, the publisher of Europa Star, one of the longest standing international watch publications. Serge took over Europa Star from...
New brand, same company - We rebranded!
By replacing our old brand MW with AIS Collective we are stepping into the next phase of building the number one watch cleaning and watch care business in the world....
New brand, same company - We rebranded!
By replacing our old brand MW with AIS Collective we are stepping into the next phase of building the number one watch cleaning and watch care business in the world....