News

A collage with Geneva as a background the logo of Geneva Days, and a photo collection of the show's highlights, such as a luxury watch in the ChronoSphere, and AIS Collective collaboration with Beda'a

AIS Collective at Geneva Watch Days 2025 – Craf...

At Geneva Watch Days 2025, AIS Collective welcomed the global watch community to our booth at the Beau Rivage Hotel. From live demonstrations of our signature watch cleaning kit to...

AIS Collective at Geneva Watch Days 2025 – Craf...

At Geneva Watch Days 2025, AIS Collective welcomed the global watch community to our booth at the Beau Rivage Hotel. From live demonstrations of our signature watch cleaning kit to...

A collage showing an aerial photo of Zurich and a watch with black dial and light blue strap.

Let’s Prepare Your Watch for Autumn

As summer ends, your watch deserves more than a quick wipe. Ivan, co-founder of AIS Collective, shares his autumn watch cleaning ritual—using a Swiss-made watch cleaning kit to restore shine, protect...

Let’s Prepare Your Watch for Autumn

As summer ends, your watch deserves more than a quick wipe. Ivan, co-founder of AIS Collective, shares his autumn watch cleaning ritual—using a Swiss-made watch cleaning kit to restore shine, protect...

ChronoPen cleaning the back side of an Omega Watch

How to Clean Your Watch Like a Professional

After over five years of research and development at AIS Collective, we’ve perfected professional-grade tools for safe watch cleaning at home. From stainless steel sports watches to delicate leather straps,...

How to Clean Your Watch Like a Professional

After over five years of research and development at AIS Collective, we’ve perfected professional-grade tools for safe watch cleaning at home. From stainless steel sports watches to delicate leather straps,...

A banner showing the ChronoPen, ChronoLeatherPen, and an ORIS watch on the other side and Watch Addicts @ Coffee Addict on the other.

Coffee, Watches and Watch Community Magic

There’s something special that happens when watch lovers gather. At our recent Coffee & Watches event in Zürich, timepieces weren’t the only stars—stories, smiles, and shared rituals took center stage....

Coffee, Watches and Watch Community Magic

There’s something special that happens when watch lovers gather. At our recent Coffee & Watches event in Zürich, timepieces weren’t the only stars—stories, smiles, and shared rituals took center stage....

A spotless Rolex watch, after having been cleaned with the ChronoPen, sitting on the background.

90 Seconds to Watch Brilliance

Summer in Zurich is a dream—but it’s rough on watches. Sunscreen, sweat, dust, and daily wear take their toll. In this quick read, Said, co-founder of AIS Collective, shares how...

90 Seconds to Watch Brilliance

Summer in Zurich is a dream—but it’s rough on watches. Sunscreen, sweat, dust, and daily wear take their toll. In this quick read, Said, co-founder of AIS Collective, shares how...

On one side a Bvlgari watch with a damaged lang, and on the other the best way to prevent it, the AIS Collective Pouch collection.

Vacation Ready. Scratch Proof.

Vacation-ready and scratch proof. Discover how the AIS Collective watch travel pouch keeps your luxury watch safe on every adventure. Travel smart and stylish.

Vacation Ready. Scratch Proof.

Vacation-ready and scratch proof. Discover how the AIS Collective watch travel pouch keeps your luxury watch safe on every adventure. Travel smart and stylish.